Porsche Formula E
To support their new purpose and create cleaner technology, Vodafone have become a sponsor of the Porsche Formula E team. To stand out from other campaigns and help generate a buzz around the partnership and races, they needed an identity to reflect the exciting tech-led partnership that could work across channels.
Made at Superunion
We made a truly dynamic identity. Born from data and drawn with light, the racing line super-graphic was created using the telemetry gathered over a racing lap in Porsche’s fully-electric car.
A modern, dynamic and visually striking design system was produced to bring the partnership to life.
