EY Cutting through clichés

In recruitment advertising, professional services is a world full of clichés and corporate imagery that lacks personality. To help break the mould, we created a series of beautiful abstract metaphors that were expressions of questions surrounding ambitious minds looking for their next challenge.

Made at MSL GROUP (Publicis)

 

Lovingly crafted using bright and engaging colours, all of the key visuals were physically made by a professional paper artist and shot in their studio.

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EY Better campaign