Vodafone global rebrand
A global rebrand for one of the world’s largest telecommunications groups. We helped breathe life into the brand by creating a living identity. A progressive and digital first solution that better reflects the positive and purpose driven direction in which the business is heading.
Made at Superunion
Bolder, sharper and now more responsive than ever – the new Living Elements are a responsive, progressive evolution of Vodafone’s iconic visual assets.
Technology is nothing without humanity
A progressive digital tool, for a progressive brand. We created an online generator tool to allow creatives and markets worldwide to generate iconic assets in seconds.
Ultimate flexibility within a structured framework. A new global design system was created.
The Living elements dynamically bring communications to life
