The Spirit of Vodafone
With large ambitions and a culture of creating innovative technology, Vodafone wanted to continue inspiring and connecting with their 100,000 global workforce to help re-frame their perspective on becoming a world-leading tech brand.
Made at Superunion
We created a global comms platform and campaign, The Spirit of Vodafone. A new language for success, it could easily be localised across markets and helped to inspire the business in its restless pursuit of innovation and becoming a more purpose-led brand.
Strong, simple and bold typography, with a playful twist, helps transforms the tone of the message into something more positive.
