Glo
With over 1 billion adult smokers worldwide, glo exists to offer traditional cigarette uses a smokeless alternative. With a product that heats tobacco instead of burning it.
Made at Landor
Circularity with precise geometry and crafted details are at the core of the bespoke glo sans typeface. Aspects that mimic and reflect the design philosophy behind each glo product, as well as mirroring the logo.
The graphic language of circularity and openness seen within the logo and typeface was then carried through to other elements of the identity.
A bold and distinctive photography treatment was established with a rich and warm palette of bright colours that weave and dance around people and environments, creating a premium and ownable style, that literally glows.
Premium and elegant packaging was produced to create a consistent customer experience.
